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Why Korean cosmetics?
Firstly, we really like their skincare approach. You won't find here creams for 20yo+ , 30yo+, 40yo+ etc. We all are so different, so unique with our own skin's concerns, we can't divide people just according to the age. Korean skincare products focus on specific problems faced by particular people. This is what we like.
Clean composition of cosmetic products is the second strong point of Korean skincare products. There are some exceptions, but generally most of them are pure and simple. A high concentration of active ingredients is worth paying attention to as well. That's certainly something we can admire.
The third point is progressiveness of new forms and designs. Moreover, the development of Korean products is astounding. Some innovative products are hailed all around the world. Big brands implement Korean know-how ideas in their own skincare products.